SA: It does! Because you know what you’re dealing with more. What advice would you give your 18-year-old self? And to be even more of an iconic brand that lives online and offline that makes beautiful clothes that make women feel like they can accomplish whatever they want. SA: I think we’ll have a lot more stores, hopefully one in New York because everyone wants one there. TVT: Where do you hope to see Nasty Gal in 5 years? To take what I’ve learned at Nasty Gal and make the company better, but also apply it to other things that I do is the best part. I’m in fashion but I’m also an author and an executive producer. SA: Just getting to be creative and being in so many different industries now. TVT: What do you love most about your job? It’s up to you to present yourself and make a product or a service that people like. Like, you’re not going to be discovered so get back to work. SA: I think aha moments are kind of overrated. TVT: Did you ever have that major aha moment? The fact that Nasty Gal can dress someone to feel more confident and #GirlBoss can make them feel like they can accomplish what they want to in life is the biggest reward of my career, for sure. Hearing from the girls who have read #GirlBoss what putting my story on paper had meant to them - I didn’t anticipate that. Looking around at our team when we opened our store was such an important moment. SA: There have been so many! Moving into our first real space that wasn’t my house felt magical. TVT: Can you identify or remember some of your most rewarding moments? Loyal people don’t make it about themselves, they make it about the work and the opportunity. SA: I think having loyal people really comes down to having relationships and cultivating those and having a shared vision and a shared love of the brand.

People really are loyal or they’re not, and even if they’re loyal and they leave, it’s often for the best. Either you know when you meet them or they prove themselves over time. SA: My first employee was so incredibly loyal and super smart. A huge challenge for us is finding loyal and talented help.

Nasty gal book